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News 8

‘VINE’ WINNER OF MCKINSEY INNOVATE

A team of Cambridge University students in the UK won the McKinsey Innovate 2012 social enterprise competition with a solution to help small tomato farmers in Mexico improve yields.

The Ethical Tomato Company won the annual £5,000 'seed' funding prize for UK university students sponsored by global management consultancy firm McKinsey & Company.

Chemical engineer Pedro Zaragoza presented the proposal in the final at The Commonwealth Club, London.

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Source - http://www.businessweekly.co.uk/

 

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