‘VINE’ WINNER OF MCKINSEY INNOVATE
A team of Cambridge University students in the UK won the
McKinsey Innovate 2012 social enterprise competition with a
solution to help small tomato farmers in Mexico improve yields.
The Ethical Tomato Company won the annual £5,000 'seed' funding
prize for UK university students sponsored by global management
consultancy firm McKinsey & Company.
Chemical engineer Pedro Zaragoza presented the proposal in the
final at The Commonwealth Club, London.
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Source - http://www.businessweekly.co.uk/