Creative and Media
In 2011, BBC Worldwide launched its new HD channel after
three years in Mexico. Their two other branded channels
have been increasingly popular among the Mexican
audience and shows such as Top Gear are now very popular
in Mexico. In 2010, BBC and the UKTI Mexico worked
in partnership to show the Royal Wedding during a
high-level event in Mexico.
Some existing UK companies in Mexico have been very
successful in raising the profile of their brand through
the Mexican media.
The UKTI Marketing team can deliver tailored programmes of
media activities such as press releases,
press conferences or interviews.
Mexican media are generally quite receptive to British
brands and we have been able to secure press coverage
for several UK companies.
The Creative Industries sector
accounts for 7 per cent of the
national GDP, making it the fourth
largest sector in Mexico.
Creative and Media is a growing sector in Mexico and it
accounted for 7 per cent of GDP in 2010. During that year,
Mexico exported creative goods and services to the value
of aprox US$5 million and is ranked number one in terms of
creative economies in Latin America and top 20 worldwide.
The growth of the sector has created a large number of jobs
and made it the fourth most important sector in the
Mexican economy. Subsectors include TV, broadcasting,
film, publishing, music and fashion where 11 per cent of
Mexican jobs are related to these industries.
In terms of entertainment, Mexico now features on the tour
schedule of most mainstream British bands and is
beginning to feature more on the schedule of up and coming
The cinema market is huge in Mexico; in fact it's the
largest cinema market in Latin America.
Mexico will increase investment in the internet publishing
sector. By 2013, 2.2 per cent of the overall
private investment in the publishing sector will be
targeted to the internet.
Guadalajara is becoming the most important place to be for
digital media production companies and has
been designated by the Federal Government as the Digital
Creative City. The project includes the construction of the
first cluster in Mexico focusing on attracting technology
companies devoted in developing; videogames,
movies, multimedia and mobile applications.
Design Consultancy on products and packaging.
Consultancy on branding and marketing.
Local TV companies are importing material from the USA and
Europe, providing opportunities for TV content
Mexican companies are demanding interactive and marketing
There is a growing cinematographic industry which is
demanding consultancy on development and production
Publications and books written in English.
Contact and Further Information
A report on the Mexican creative industries sector as well
as more information about the specific
business opportunities can be obtained by contacting the
UKTI team in Guadalajara:
British Trade Office Guadalajara Tel: +52 33 3630
4357 Email: firstname.lastname@example.org
Source - UKTI