Food and Drink
Until 2008, Mexico was one of the tougher markets for
There was no presence of UK beers in the market until 2008
when Cervecería Minerva started the distribution
of Fullers. In the same year, UK Trade & Investment
Mexico helped Vallance Imports and Exports by
introducing them to City Market, which is a premium and
gourmet store and one of the largest Mexican supermarkets.
Other UK brands now available in Mexico are Charles Wells,
Youngs, St Peters and Hobgoblin.
Now Mexicans are enjoying some British beers without
travelling to the UK.
Mexico is the world's second biggest
consumer of soft drinks. It is estimated
that the average daily consumption per
person is three soft drinks or 300 million
soft drinks per day!
Changes to eating habits in a country with a population of
over 112 million, rising living standards and the
spread of large USA style supermarkets have led to an
increase in the importation of foreign foods. The USA, France,
Spain and Germany are doing well in this sector as are
some British companies.
Beer consumption in Mexico per capita in 2011 was
approximately 48.2 litres.
There are approximately 65 million potential beer consumers
and every year this number increases by about one million
(from consumers that reach drinking age).
Grupo Modelo and Femsa Cerveza have about 97 per cent of
the beer market in Mexico. This has limited the
inclusion of foreign brands to between 2 per cent and 3
per cent of the Mexican market.
Unilever, Cadbury Adams and Diageo are clear examples of
how UK companies are operating and doing
business successfully in Mexico.
Given the size of the market and changes to eating habits,
opportunities exist for British companies. There is
a continuing increase in imports of foreign food and
drinks. As the Mexico is price and quality driven,
opportunities exist for both investing in the retail
sector and for selling to the market.
Niche products such as delicatessen, gourmet, and organic
foods. Including natural and dietary products.
Food and drink products reflecting health concerns, weight
loss and a healthy way of living.
Food and drink products that address the needs of an ageing
population including calcium rich and energy specific
Ready to drink beverages and beer.
Specialised food and packaging machinery given the need for
many companies to renovate existing machinery to satisfy
health and safety standards.
Dairy products and services including refrigeration,
packaging and advertising.
With a young population (the average age in Mexico is 26)
and a spread of convenience stores around the country are
the two main driving forces creating the growth in
the confectionery Mexican market. 32 per cent of Mexican
confectionery consumption is imported.
Contact and Further Information
A report on the Mexican food and drink sector as well as
more information about the specific business opportunities
can be obtained by contacting the UKTI team in
British Trade Office Guadalajara Tel: +52 33 3630
4357 Email: firstname.lastname@example.org
Source - UKTI